Matt Electric: no shortcut to success, and only focus
?? Visit Matt Group General Manager He Yaoxiang President, Marketing Director Peng Huazhen Mr.
Malata, backgammon, Kim, ST, the four former players the industry leader in the industry experienced a downturn in the washer after the sinking, now? In a further round of price wars and a succession of DVD royalties storm strikes, the former player made a prosperous industry is facing a situation Ebb Tide. The number of brands with the waves recede and disappear? How many persist to this day still smile? Competition remains intense in the smokeless war, a contrarian up the “dark horse” come to the fore, to 30% annual sales growth rate over the amazing, it gradually diminished in the present industry players, we to see a miracle! This “dark horse” is Matt appliances, as HC 2008 a strategic partner network, we interviewed Matt and Marketing Group General Manager, Mr. He Yaoxiang Director Mr. Peng Huazhen, and share them in the Ebb Tide down the process and the rapid development of strong The know-how.
He is always very quiet people, young and wise, this is my first impression. As a helmsman to large enterprises, so much so that I am a little surprised the young, in the exchange process, how the language simple and fair view of the total. Although the industry is not very optimistic about the situation, but what brand is the total of its Matt confident. We asked about the reasons for the rapid development of its Matt. What is the total sum up to our word: focus.
Matt Group General Manager Mr. He Yaoxiang
Focus, edge of self-belief
“No shortcut to success, we think, is encouraged to go to Matt washer do!” He always said. Matt industry players to enter the time in 1995. Market demand for spewing 90′s, achievement of the washer rapid development of enterprises. Products and services, is a brilliant two years to lay the cornerstone of Matt. About product quality, where the total emotionally, “Matt established industry players are catching up with China’s golden period of development, the market in short supply. Time mustering enthusiasm many companies to increase production, but not how attention to quality. And a step particularly farsighted, the product quality has always insisted pragmatic, robust style, able to realistically improve the technology and quality, increase product cost. the first few years Nei Maite concentrate R & D, production, failed to establish a dedicated marketing team, but with Matt the strong pull the product itself, the country attracted a large number of agents to join. “Back in 1997, Matt will be in the washer industry to pass ISO9002 international quality certification system, from raw material procurement, production, testing and selling the whole process of implementation strict zero-defect quality control and management. Is due to the serious and insisted that Matt products have access to “trusted consumer products” (2002), “Chinese famous brand” (2005) and other honors, all products are insured by PICC in the industry to win widespread recognition and good reputation.
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About the Author:
I am China Manufacturers writer, reports some information about cook’s pest control , pant hangers.
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