New trends in digital label printing technology
Four years of unprecedented Drupa printing exhibition, showing the printing industry’s latest technology, from digital label printing machine Drupa08 show that we can feel the development trend of digital label printing, digital label printing new stack out display digital label printing market and great development space, UV inkjet digital label printing technology to become mainstream.
Label printing market after years of development, the emergence of new market trends and changes, short, small quantity, the demand for more and more personalized, and delivery become shorter and shorter. This is obviously difficult to do the traditional label printing. November 14 -17 day All India Exhibition in Shanghai, the Founder UV digital color Label printing machine EagleJetL1000 once issued by foreign and domestic customers on the favor and praise. This is mainly due to the continuous development of digital label printing technology, mature, making labels digital printing press in recent years have seen significant development, the performance ladder, and sustained cost reduction. Compared with traditional label printing technology, printing digital label printing process with short cycle, waste less advantage, while the “on-demand printing and variable data printing” as the characteristics of digital label printing can also be based on customer needs, achieve personal printing.
Four years of unprecedented Drupa printing exhibition, showing the printing industry’s latest technology, from digital label printing machine Drupa08 show that we can feel the development trend of digital label printing, digital label printing new stack out display digital label printing market and great development space, UV inkjet digital label printing technology to become mainstream.
1, label printing market changes Labels getting smaller and smaller production volume, short-significant trend, and delivery become shorter and shorter, but also personal information. In these areas, the traditional advantages of the label printing is not, and this is the development of digital label printing market, the driving force.
1, small quantities Highlight the current tab changes in the market is more and more varieties of the product label, print quantity is smaller, sometimes only 100-200 pieces. From the “Labels & Labeling” The data clearly shows this trend, as shown below:
2, short cycle Order to meet the fierce market competition, consumer products, food, medicine and other manufacturers to introduce new products become shorter and shorter, more frequent updates product labels quickly. And commodity producers in the formal launch of a new product or updated label often will choose a representative region individual test marketing.
3, personalized
In the promotion of personalized, differentiated age require product labeling is not only beautiful appearance, and sometimes also need to meet the personalized variable data printing or printing requirements, for example, some labels are printed on the personalized customer information (such as: name , photos, etc.), some of the serial number on the product label is the random changes, there are a variable bar code label, which is difficult to achieve for traditional printing, digital printing and variable data printing in the advantages of a traditional print none.
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