quot;2007 Hurun brand list" issued in Shanghai Suning crowned
In Shanghai, issued the “2007 Hurun brand list”, a total of 50 Chinese brands the list, of which 21 are private brands. Jiangsu total of Suning, Yurun and Bosideng three brands the list to No. 19 located in the first 42 and 45.
50 brands ranked in the middle, to 284 billion yuan of China Mobile’s brand value ranked first, ICBC, BOC, China Construction Bank, China Life followed by the top five. Finally a brand value of 2.7 billion. Hoogewerf said: “These brands can be the list, in itself be a very great thing. They represent a successful business and successful brand management.”
In the list of brands in the industry: financial industry, there are 12 brands the list, ranking the first, and one of the seven rows into the top ten list; home appliances and telecommunications have six brand Ranking , tied for second; drinks have five brand the list, ranking third. Financial sector has the most brands, thanks to large financial restructuring and listing of state-owned enterprises gained great success.
Communications, home appliances and more beverage industry brand list, which is China’s huge population, enhance brand awareness, and international levels to strengthen the close relationship. Repeatedly selected Hurun list of Suning, brand value increased from 2.6 billion last year to 125 this year, billion, is one of the fastest-growing brands. This is mainly due to the sharp rise in stock prices Suning, January 4 last year on April 1 this year, its share price recovery up 555 percent right. Suning harbor has enabled this year crowned the “2007 Hurun brand list,” No. 19. In addition, Jiangsu Yurun and Bosideng two brands were ranked No. 42 and No. 45. Bosideng’s brand value which grew by 100% or more. Jiangsu is also a result of three brands the list, became the fourth brand distribution area.
It is noteworthy that 50 brand list, there is no domestic brands . It is understood that, although the localization rate of motor vehicles reached a record high but China’s auto market is still monopolized by foreign brands. Although red is the most famous car brand, but the yield and profitability perspective, but also great progress.
The same time, and Baidu also Hurun Online search results under Internet users launched another sub-list?? “2007 Hurun Entrepreneurs popularity list,” Li Ning won the title, Yang Lan row 2, row 3 Ma NetEase founder William Ding row 4, row 5 Huang Guangyu.
Brand for enterprise development in the increasingly important, how will the value of brand awareness into issues of concern to all enterprises. Brand Research Institute of Shanghai Jiaotong University, Professor Yu Mingyang said: “corporate sense of crisis, the spread of brand strength, innovation, quality control, strategic decision to brand execution are all key to success.”
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